alpaca cosywear

Hug & Hum is a Belgian fashion label that produces stylish knitwear and accessories made from sustainable baby alpaca, a fabric that is warmer than sheep’s wool, stronger than mohair and just as soft as cashmere, but with less chance of pilling. Our collection consists of long-lasting style essentials with a soft, cosy feel and a timeless look. Pure – and hypo-allergenic - luxury for your skin and your wardrobe.

hug & hum fit
hug & hum fit
hug & hum fit
hug & hum fit
hug & hum fit
hug & hum fit
hug & hum fit

my favorite place is inside your hug.

my favorite place is
inside your hug.

hug & hum fit

collection

Discover the latest Hug & Hum collection: warm, stylish and sustainable cosywear,
made from 100 % baby alpaca.

our story

One family, three alpacas and a meadow in the valley of the Mandel-river in West-Flanders, Belgium, that is how Hug & Hum started in 2013. Once a year – in spring – the alpacas were shaved. Anja De Brabant and her family were so delighted about the silky softness of the alpaca fleeces they decided it would be a waste not to use them. At first, the fleeces were used to produce scarves: soft, fluffy and oh so pleasantly warm. When Anja got in touch with a fashion designer specialized in knitwear, she decided to create a complete fashion collection consisting of 100% baby alpaca. Pure and natural, without any dyes or chemical treatments and with all of the natural qualities of alpaca. Today, Hug & Hum is ready to wrap the world in love, warmth and alpaca cosiness.

respect

Respect for nature - and for the natural beauty of alpaca fleece – is at the core of Hug & Hum’s story. In order to preserve their insulating qualities and fluffy feel, we process our alpaca fleeces mainly by hand. After the alpacas are shaved, we sort the fleeces by colour and quality. Plant residues and impurities are removed – the so-called skirting – and only the best parts are selected to be spun into the softest yarn. The knitting is done with the same care and respect for the fibre. By using a stitch that doesn’t pull the yarn too tight, we are able to keep its natural softness, producing knitwear of the finest quality.

warmth and sustainability

love

Hug & Hum uses baby alpaca from Anja’s own flock in Belgium and from Peru. That is also where most of the spinning and knitting is done. We work together with Solid International, a Belgian company located in Peru, that employs local, socially vulnerable women, allowing them to earn a fair income to support themselves and their families. Recently, we started a similar collaboration with Pichinku Fibers, a social enterprise that produces all-natural yarn, botanically dyed in small batches by the skilled hands of local women artisans. They use plants they find in the mountains to dye the alpaca yarns in new, exclusive colours for Hug & Hum’s fashion collection.
By working together with social enterprises Hug & Hum brings warmth and love not only to the people who wear the collection, but also to those who make it.

hug & hum - Alpaca
hug & hum - alpaca
hug & hum - Peru

respect

Respect for nature - and for the natural beauty of alpaca fleece – is at the core of Hug & Hum’s story. In order to preserve their insulating qualities and fluffy feel, we process our alpaca fleeces mainly by hand. After the alpacas are shaved, we sort the fleeces by colour and quality. Plant residues and impurities are removed – the so-called skirting – and only the best parts are selected to be spun into the softest yarn. The knitting is done with the same care and respect for the fibre. By using a stitch that doesn’t pull the yarn too tight, we are able to keep its natural softness, producing knitwear of the finest quality.

hug & hum - Alpaca

warmth and sustainability

hug & hum - alpaca

love

Hug & Hum uses baby alpaca from Anja’s own flock in Belgium and from Peru. That is also where most of the spinning and knitting is done. We work together with Solid International, a Belgian company located in Peru, that employs local, socially vulnerable women, allowing them to earn a fair income to support themselves and their families. Recently, we started a similar collaboration with Pichinku Fibers, a social enterprise that produces all-natural yarn, botanically dyed in small batches by the skilled hands of local women artisans. They use plants they find in the mountains to dye the alpaca yarns in new, exclusive colours for Hug & Hum’s fashion collection.
By working together with social enterprises Hug & Hum brings warmth and love not only to the people who wear the collection, but also to those who make it.

hug & hum - Peru

get in touch

Want to know more about Hug & Hum, its fashion collection, production process and its alpaca flock in West-Flanders or Peru? Drop us a line and we’ll contact you as soon as possible.

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spread the alpaca love

Help us spread the alpaca love and become a Hug & Hum reseller.
Contact us at sales@hug-hum.be to discuss a partnership?